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About Us

Life is all about experiences.  When you are young (or young at heart) these are experiences are adventures.  From a young age, I would always be sure to have as many adventures as possible with my friends.  These experiences were fun.  These experiences were important.  These experiences had such a positive impact on me individually that I have made a continual effort to bring such times to my own kids-every chance-to Play All Day.  And now, I want to bring that to you and your kids.

As life happens, people go their separate ways and the adventures and fun can stop as we enter our professional lives and have a family.  The same was true for myself.  Now, with a family of my own, I quickly realized that I had been trying to give every possible minute to my kids-to make sure that they had the same great experiences and great memories as I had when I was younger.  

For myself, when my oldest son was younger, my wife would work weekends so that we could make ends meet.  This meant that I, as a young father, would spend all day every weekend together with my son.  What a gift.  We would fill the days from dawn until after dark swimming, rock climbing, kayaking, hiking, fishing, biking, playing hockey, soccer and baseball.  Basically, we spent all day on the go.  Routinely, while having breakfast at home, we would be talking about what we wanted to do that day.  The answer was instant, mutual and always the same.  PLAY ALL DAY.

As parents, we know that kids get up early and keep going until dark.  As parents, we know that kids are happiest when they are busy.  As parents, we know that they are only young for a heartbreakingly short time, that we want them to be happy and healthy and that we want them to enjoy fun, safe and exciting experiences.  As parents we want our children to  be able to PLAY ALL DAY.